Dumbest Moments in Business 2009 (so far)
Posted by Doofus in Stupid Companies on July 2nd, 2009 | No Comments »
With the global financial collapse, there is no shortage of dumb business decisions. Fortune Magazine lists the dumbest moments in business so far in 2009.
Near the top of the list is Tropicana’s orange juice carton redesign. It turns out that Tropicana drinkers are as passionate about packaging as they are about pulp. So they rebelled when parent company PepsiCo and consultancy Arnell overhauled the juice line’s packaging in January as part of a $35 million branding campaign called "Squeeze."
Tropicana fans said the simplicity of the new design reminded them of store-brand generics. And who wants to be mistaken for a generic consumer, especially when paying the higher Tropicana prices? Within a month, the public’s flogging by e-mail, phone, and blogs forced PepsiCo to bring back the old straw-in-an-orange cartons. Other parts of the campaign remain, but PepsiCo will probably think twice before it tries updating this icon again.


The Web and its instant access to information has made things easier for everyone. Unfortunately, some of the information on the Web is incredibly dangerous, and some of the websites that shares this information appear to be aimed at exactly the type of people you wouldn’t want to have this information. So Cracked.com has compiled a list of 10 things found on the Web that will almost certainly end badly.

A Taiwanese groom died on his wedding day after consuming too much wine and beer.